I like Waitrose. It is a pleasant storeto shop in and after comparing the prices of essential items at Morrison's and Iceland with those at Waitrose, we discovered that they are the same or cheaper, its just that they also have more expensive things also.

In addition their ethics are better than most supermarkets. You can get a lot of British and organic produce and all their bananas are fair trade. The banana thing is important to me because as you well know that plant has been horrible for Central America for decades.